Here are the wines each is currently offering. It’s ripe and silky, with a distinctive blueberry-cobbler flavor and a formidable structure. Alma de Cattleya Sauvignon Blanc, Tessier Gamay Noir and Abacela Tinta Amarela wines. Though you might be tempted to, don’t rush to empty the bottle: It tasted even better the day after I’d opened it. With bulk wine prices so low, new brands offer deep discounts, Wine entrepreneur Cameron Hughes pours one of his wine bottles received in bulk at his dining room table at home on Wednesday, March 11, 2020, in San Francisco, Calif. As this mandated isolation period wears on, we’re seeing the enormous toll it’s taking on small businesses. We’ve written five books; the most recent, Red Wine: The Comprehensive Guide to the 50 Essential Varieties and Styles (co-authored with Kevin Zraly) won the Gourmand International Award for Best Wine Book in the World. At a time that many other companies are unsure whether they will be able to keep their doors open, Hughes says, “Both businesses are exploding.”.

An assortment of meats from Holy Grail Steak Co. WWG: What similarities do you see between the wine business and the meat business? • De Negoce Cabernet Napa Valley 2018 ($10, 14.6%): Cameron Hughes’ initial offering through De Negoce, a project he refers to as “futures for bulk wine,” is 97% Cabernet Sauvignon with 3% Cabernet Franc.

We now have what is arguably the best steak portfolio on the planet.

The consumer has indicated, however, that they desire protein products that are unique and differentiated and they are willing to pay for these quality and care attributes. “I’m working super lean,” he says. At 100,000 cases, Cameron Hughes Wine was poorly diversified, selling about 95% of its inventory through Costco. Hughes is the majority owner of Holy Grail; seven additional investors hold a total of 10 percent of the company, which is on track to sell $10 million worth of steak this year. I travelled to Japan and attended their meat academy to secure the rights to be the first online purveyor of genuine Kobe Beef from Japan. WWG: For those not familiar with the term, could you briefly explain what you mean when you call yourself a négociant? “You’ve got to be able to trust that it’s not going to be a total waste of your money,” Terrien says. PHOTOS EMBARGOED UNTIL FURTHER NOTICE, Wine entrepreneur Cameron Hughes is about to take a conference call while at home at the dining room table seen on Wednesday, March 11, 2020, in San Francisco, Calif. Cameron is about to launch a new company called De Negoce. There’s no question that these wines, from both De Negoce and Bêcheur, are screaming bargains. Whereas earlier in the year, Napa Cabernet on the bulk market could be had for $15-$22 per gallon, Proctor says it’s now selling for $20-$25 — still a long ways off from the $36-$50 range of the last few years. If the bulk wine market continues to improve and prices rise, both De Negoce and Bêcheur may be rendered irrelevant quickly. Since the company was acquired by Vintage Wine Estates in 2017, Hughes carries on as the face of the brand, while Kogan is Chief Digital Marketing Officer at Vintage Wine Estates. In Bordeaux, they provide cash flow back to the chateau by “pre-selling” the wines in a campaign called en primeurabout six months after harvest before largely controlling the sales and distribution of those wines once they are bottled. Let’s say you’re an upscale California winery. The system of futures is one in which consumers are able to buy wine after it has been tasted from barrel but before it has been bottled and released, offering the opportunity to buy wine at lower pre-release prices. Follow along on Twitter: @Esther_Mobley and Instagram: @esthermob.

Bêcheur, on the other hand, takes a different approach. In fact, Hughes believes that the existence of De Negoce is helping the bulk-wine market, and the wine industry surrounding it, get back on course.

Beverage director Matt Dulle checks bottles of wine at Lazy Bear restaurant on Thursday, April 9, 2020, in San Francisco, Calif. Lazy Bear restaurant in the Mission has reconfigured its restaurant to be a "commissary," kind of like a general store, where customers can come shop for provisions and pick up bottles of wine, including some rare wines from Lazy Bear's cellar.
In Burgundy, négociants purchase grapes and turn them into wine for their labels. This is similar to the wine business where you have over 10,000 wineries but four major wholesalers that control 70 percent of the market. The wine business has tremendous diversity of producers and a broad swath of unique and differentiated products. “To move wine through the market right now, it’s going to take very aggressive pricing,” says Hughes. Cameron Hughes has an interesting business model, to say the least. Although Holy Grail is the exclusive online source for authentic Kobe beef in North America, it is also possible to buy two seasoned hamburgers made from 50 percent Tajima American Wagyu Beef and 50 percent Heritage Kurobuta Pork for just $18. I paid $14.50 per bottle and consider it one of the best values I’ve ever purchased.

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Bulk wine can mean anything from 100,000 gallons … He founded Holy Grail with the goal of providing home cooks with the best steaks that money could buy.

Wine critic Esther Mobley joined The Chronicle in 2015 to cover California wine, beer and spirits. Established by Hughes and his partner Jessica Kogan in 2001, Cameron Hughes Wines was at the forefront of online wine sales and is considered one of the USA’s top e-commerce wine brands. PHOTOS EMBARGOED UNTIL FURTHER NOTICE, Wine entrepreneur Cameron Hughes (middle) is about to take a conference call while at home with Albert (left) at the dining room table seen on Wednesday, March 11, 2020, in San Francisco, Calif. Cameron is about to launch a new company called De Negoce.
Abacela’s version is densely structured, with forest berries, graphite and cocoa powder flavors. Correction: A previous version of this article misstated the status of Cameron Hughes Wine when it was purchased by Vintage Wine Estates. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change. Right now, we are selling wines by the case only and at incredible discounts. The website looks almost ironically spare, and the wine label itself looks like something you’d make on your home printer. All of the extraneous-seeming details that ultimately contribute to our pleasure in drinking a wine — and build our sense of its value — are missing. “This is the third time in my career that I’ve been through one of those cyclical oversupply situations,” he says.

I’m similarly impressed by the De Negoce offerings. “We’re restoring balance,” Hughes says. When this is all over, restaurants may look a little different than what we’re used to: As we learned yesterday in Gov. CH: The beef business has over 700,000 farms that produce beef, but only four processors control over 80 percent of the market. If you’re not a wine professional, you probably don’t need to know.

But Hughes came up with another idea to take advantage of a growing glut of premium bulk wine: sell the wines under a new label as futures. If anyone knows bulk wine, it’s Hughes.

Purchase the wine at its current price, or name a lower price and you’ll be notified by email if it drops there. In any case, I loved the wines from these two new brands, Becheur and De Negoce.

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