daniel kahneman prospect theory

�N��M�1QI� +Z��oi�[N��l �NT����V��[�+�U��t�R7M4�V�+i�j�8L&��*�0�-���֓N8��-�PӒ�Ұ����ﺰ���V�M�(A�g��T!L0�R�P4M���i����V �i�WA��OMa姇'a�����Fe�DDDDDDv"���'�DDQ�"#b:Ux���%i 0 Daniel Kahneman and Amos Tversky called their studies of how people manage risk and uncertainty Prospect Theory for no other reason than that it is a catchy, attention-getting name. ��F�����^���t���UU�$�I4����o�b¡����E1Se�0�4"#-���ɮv~vZ�>R�M�zպn�j�oM$[�6N����{z���_����띣;Οa�%�'ީffy�]Ȩr";x&{O#�D��� ������4�$�4��>�������Փ�����;���{�J��m*m�u��NlAB|����恡�$�Z��������י�־���꿫�!҄�CT�Z�/���Z"/�@�����z׮�)�OU� 0000001511 00000 n Reproduced with permission of the copyright owner. Prospect Theory: An Analysis of Decision under Risk by Daniel Kahneman and Amos Tversky Econometrica, 47(2), pp. 263. ���ABb�P�, �����Hf. H�L�A�@���W̱.j�R�(�c�� wm7X�>�H��CyS�����ci�t���[g����0M�{p�-_ o��w��, d���NчW��g����0�z�H����*���H�=�q�� =4� endstream endobj 3 0 obj 142 endobj 4 0 obj << /Type /XObject /Subtype /Image /Name /Im9 /Width 1334 /Height 2306 /Length 42991 /ImageMask true /BitsPerComponent 1 /Filter /CCITTFaxDecode /DecodeParms << /K -1 /Rows 2306 /Columns 1334 >> >> stream

PROSPECT THEORY: AN … 0000002282 00000 n ��� ��L���C.�p���PCL&"""""�x�����4�"&i�ŪaDDDD��fS

�/C\X�-�@2�j��uM�1v8�w�acrW��F��o������7���ؤUBg��hH]x-Io������,wA�x�����ʼ��bb�+��J �B The theory describes how people make their decisions when they are in situations where they must decide between alternatives that involve risk, such as financial decisions. %PDF-1.4 %���� DANIEL KAHNEMAN* University of California at Berkeley, Department of Psychology, Berkeley, CA 94720 Key words: cumulative prospect theory Abstract We develop a new version of prospect theory that employs cumulative rather than separable decision weights and extends the theory in several respects. 0000001665 00000 n �v�'a>ײwd�S{��ZO���zm-�����~�����M���������\�['z��7���k��}��h5���I�]����놿���v;���������]:�v��]�����֓]F��]������w���߾�_������W�_���b��-���k���n�1�?�������0�������]����1~��]�vp�c��p����~�[���`�_����o]�:��������o������}��b�����q��������ݷ�ᴝ]A_�������׭o��b���u���~����u�ۯ__�������Iw���υ�_lW�����t�U���f�?���߯���_l�o�o�S7���k��0��~������6���ja>���Y�k�������[-էw��N���?V ����'V�����h=~��c����±V�v����بi���6*ՋXv��M6)S�N����������*������m+mmmi��j���P�M�vM�T�M�.�N�j+M�׽��O���ݬ^��4��ᄟ�M��� 4�m4�M2C�)Z�m.�Mzl-�2N���F�@A���A��8Mj���d��a�7*� startxref �����?�~��� �p��i�6� �oM4�t��'�i۪� 0000004647 00000 n

0000000016 00000 n f2$2�a��s����H�P@�3�4$���pe����)��da�4���3l��!��4[�M>�� M�G��|h\��UCA�l ���k���i*j�N� �aBj�1���o�v�{E�E��I��F��4Qv���v��ދ�-�a0�������.3E�oM�.3[�.�G����_���m��$= �F��������d�|��t\XV��ݓt�zvF�k���;�“��nF������jN)�z��m&�j��+a:�;�د��U?��\���7��OOc�w Lk�x0�^��?z��ƞ�}�����ǵ�V�j4.��~?����^��w�1�o�����=���j?k���b�Î��4��������ݨ.×�/�/ 0000002245 00000 n x�b```a`` ���@ (� 3�l�fxB�^Էh���4�s;�*twm���.܂�ѱ�����S�앧_�إ�Up�����������Q��>������>���� � ������������S��L ��f�~��-{_�I:A�8wV��8�K�b�_����L4��}���kwb�~Q\D0�p ��kE+t�Q����"+�d��25�}�;�n;�� �����~��Ok��-[�M�_�M;{Gb�m��-�N����T�i��V�)5��U�j"޽���dY���j����YeH���0A�f��x� �O"qM 2����F�9����5�#��³������ �3��0��,OMS0���g�A�Y��#Mjg�gd��Ng�$��>bM3>ˑ���#��i�!�M4Lv���1�^1�.���Ǣǧi�n�ZP��p�� ��at��h��^��h�iQ7 OaU�fz �wE�F��T�}�$������ ��Z/����n[�oI�l$hh��p�m�u���I?t�맧d��w���_�W�v��Q}�_��]=u�儐n���u�w�?O�ġp����Oi��B����O]�������.�ï�a���V��OaÓ���~ ��H����ͭ��c�n��n�������p�����g����W��"����E��[o�����S���� ���֗������_�*�K� ��� �������6��-/��~�5�6��_[��N�z��Q����n��c�����U��뇮�3�u����h;�֦7�����g�����~���g�ks��{�ٺ�V��{��o/<0��}�����8�������O�}s���� ��:������ �1LU��u�E�ŧ�4���m������X�5�l0U��4�7h���T�:��Y1�v�[�QV�� 0000007808 00000 n <<85A947DD6BBBD445A765AE940E30DFB6>]>> 0000004153 00000 n M� �p�j�I�t�� �;{T���;%ww�zi�az-� 0000001822 00000 n 334 0 obj <> endobj
Reproduced with permission of the copyright owner. ��!�, -�`�)3��``/��p`b�r��a����T2���< 0000000716 00000 n Further reproduction prohibited without permission. trailer Further reproduction prohibited without permission. X��GIDDqT�IWI%���O2&dP:Kx�|i4+ai�Db#�V*�j&y�t֫+)pe9 ��A��dNFb�; 1 0 obj << /Type /Page /Parent 114 0 R /MediaBox [ 0 0 320 583 ] /Resources << /Font << /F0 120 0 R /F1 123 0 R /F2 124 0 R /F3 125 0 R >> /ProcSet [ /PDF /Text /ImageB /ImageC /ImageI ] /XObject << /Im9 4 0 R >> >> /Contents 2 0 R /CropBox [ 0 0 320 583 ] /Rotate 0 >> endobj 2 0 obj << /Filter /FlateDecode /Length 3 0 R >> stream 263-291, March 1979 . 'wD� xref

���������Ϊ0M8P��At�^l����Z ��gv���ؔ���"UA���m!\g̸.l8DK#�PE�l��F�0GD���ȸ.`�O�*v�4��}�\��6v��m+�ݠù�MS'�N(�� �ì2C�.�n�zP�m�/���M�����)!��#��}��뷧~�����iRAK۠���zv���_�ZO_n�oI?���w~�����6��Uߥ�w~}Z�;�{������r�lU-����߿��������齴���uZ�������oo���_�!7oK����_��׻��J^pݵI����ϱ����{k�^��C. PROSPECT THEORY: AN ANALYSIS OF DECISION UNDER RISK DANIEL KAHNEMAN; AMOS TVERSKY Econometrica (pre-1986); Mar 1979; 47, 2; ABI/INFORM Global pg. %PDF-1.6 %���� 0000003772 00000 n 0000002360 00000 n 0000004579 00000 n 0000003611 00000 n

0000004510 00000 n 354 0 obj <>stream M;MЭ��Ӿ�'B�8i馛��H5���QA~#T�mq�^� ;B��MO�"""Ј���DDDDDDD���������2�-D�K љ%gcfH��h��fCl�S�a��*�3��6d���I��2V"&�N�3���5MUT*�����m?�����P��is�њ\�__"ۻ��:2��S��K�Ә��u�D�'�W)}UP��8�ַ�W��[�}�q���e�~�WR�OR�$Ij�8*1�2�� fd9W_�Sɧ�D8�a�2^5fdND8�d�A�L�� �;#��6ꂧq ��˙���0��C$3�=���t����`�@�x�G��0��8ᛨ��0g�A���@�L�t�xH&|8OMb~h֚u�h�iՅ[�O8��&��Y��L&�E��0CF�V��}����E�U5 �CE��8��&;�lh����� ��OK��u���է�]\m�먫ޗ����G�[�W3]��bU7j�����\ѐ�:F��L����=�P ����,r,��i��M�&=uz�����'��O�[�u�5]�$\q��^��J��}ކ��B�MS�WL����Zxv��a0�z����D~�]�zm'Hv�i��kIi6��J��I_���jȊ V�=DE1LDDmq妢��h�#�ѯ;�x&vC;�ޝ�2�I�ά�@�Mq� �}������P�l*z���O�կޑn�Oẅ́�5�ڪ���}��S��s�T"�s���&�2[�_�B�?����Z���T׎:���z�h��2���@�̕5_�;S�#��($d��!�g��A��OA�#��g�|Sl��g0A�Y��|��l�|�����A�91���� �2�>ADDq�e��L�{6�i٭���fd< i���h���h2��4�Zki�L�"3�TMÈ��B�4д�=h2��0��i�4&�����CE���&�v�A�ݧ��ޚ�֋}�]`��F�4�Rv?���#[E��w{B�ڋ^�.�J�{�vѣh �5����� ���ot�o& 0000008037 00000 n 0000001054 00000 n 0000007564 00000 n In 1979, Kahneman and Tversky developed the Prospect Theory or Theory of Perspectives, in which they explained the decision-making process of individuals. Ç/Kr!a���~�_�݇,��ۭ�D�������'�m��������0��m��s'�^������������A?����{��8��� ������� ���m���A�K ����������?��O���Xl7���xo�_�>���y���r����A�ޫ����4_� ������Z������E;?���~���U�u1��^������kjr�͠���� ���}S���g���r����$�v�����?�`���i]���,]��0i��ƫ�����z���P¶꓇��l5��4��YϽv8�)�������b�aڶ�|V�FփJ-[KM�A��z v+�%ui1Q����a$Պ��V�T5b�M5�����_j��b�i���=6*�&��w�i���SMt�n��K�L�|qMqMj�M. !�������B��=c]����}����i����~�֞��{�?^����.6��-��7��SM���[{�w���zz[i7��դ��i� %f�� 0000001186 00000 n 334 21 0000007341 00000 n 0000001476 00000 n \���E"#�h~�i"~�� uզ�1QV�WN� ��i�&B��X���嘔�W5���+��|�T�";!�g��(M���Bgb0�'�O�T���E���x��ݵӵ�Fnd}�o���?��-Ȟ�cÉ����dU�鎿���Z�h?��J����3B>I�k��gH��J����zaDJ�o(�f�i�f4�A��`�Ǻ|��i�� =��:�֖�����}������X���џ���]a~���������������_��.���n�K��}A�����u��}=���m���o��?K��}����7��w��{U��O������{g�������K����zN���_����z���޶�������;����o�������_�~՞���{��[H���V���������H��`�Xj��4������O��Ol0�iv� 5����׆�����1�Pk X�ml��k�I� -4☠��Sll\0��k�x�"���|S}1[i����R �����֫�/��iE4�M1Zlo�i��6�v���N���p���p�{M����M�Mv�O�6**(4ޘJ�� ���x �a{ ��La0�A�M�*���C�$饊��A�i6N®�U��&�.Aa��� �p�� 8�O�DDDDe� a���i� S\Za���q3��"""",2�� The Prospect Theory was originally conceived by Kahneman and Tversky (1979) and later resulted in Daniel Kahneman being awarded the Nobel Prize for Economics.The work by the authors is considered as path breaking in behavioral finance.They introduced the concept of prospect theory for the analysis of decision making under risk. %%EOF
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